October 22, 2018

Google testing new hotel search experience on desktop


With the user in mind, Google's new desktop experience is as user-friendly as ever, with a cleaner and enhanced modern look as well as newly updated features.

Many of the features between the current experience and this new test experience are consistent but presented in a more user-friendly manner.

In addition, the new test experience allows the user to scroll through photos of the hotel without leaving the browsing page. This can be done by clicking on the arrows displayed on each individual hotel image. This feature saves the user time by remaining on the browsing page to view more photos. For each hotel, the high-level identifying information shown includes hotel name, price, overall review, number of reviews and a star rating.

Once a user decides on a hotel, the landing page to make the reservation has also been updated with more useful information than before.

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