Aldi to launch travel website in the UK
November 12, 2008 |
Based on its success in selling travel in Germany, Switzerland and Austria, German discount retailer Aldi is to launch a travel website early next year in the UK. Alditravel.co.uk will initially feature summer sun holidays, but is also looking to sell city breaks and ski holidays.
Aldi, the discount supermarket chain that has won thousands of new shoppers from its rivals this year, is expanding into a new market - holidays.
The German-owned group plans to cash in on the credit crunch by launching Aldi Travel in January.
The business will sell city breaks, summer escapes and ski deals through partnerships with hotel groups across Europe and expects to attract as many as 250,000 customers a year.
Aldi's Austrian chain has been in the travel market since 2005 and is now the second biggest tour operator in the country.
Get the full story at Times Online
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