Amadeus targets leisure travelers with new booking system
November 18, 2009 |
Amadeus launched a new Internet booking system that aims to boost airline ticket sales by letting consumers search more naturally than current systems allow. The new service is offered through airlines and online travel portals, with Deutsche Lufthansa AG being the first customer
The new online interface primarily targets leisure travelers. Dubbed Affinity Shopper, it allows users to search within a set budget, along general interests -- such as
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