HOTELMARKETING.COM

Appnostic announces social distribution partnership with Genares

December 04, 2011 | Hotel Marketing

Worldwide hotel reservation system to introduce advanced social media marketing tools for member hotels.

Appnostic LLC, a global social media marketing and travel technology provider, is proud to announce a new partnership with Genares Worldwide Reservations, a leader in hotel reservations technology and the fastest growing reservation provider. The partnership provides a full, seamless integration between the Genares Central Reservation System (CRS) and Appnostic’s SocialBookerTM booking App for hotel Facebook Fan Pages.

For Appnostic, the new partnership strengthens their commitment to deliver completely integrated social booking solutions to hotel operators. Collaborating with Genares grants Appnostic access to thousands of hotels in the Genares network.

“Genares is a leading distribution provider to independent hotels and groups around the world,” says Appnostic CEO Brian Dass. “This partnership allows us to empower Genares hotels with access to our industry leading SocialBookerTM solution.”

Appnostic’s SocialBookerTM, the first hotel social distribution platform specifically optimized for Facebook’s Social Graph, enables hotels to apply Facebook’s viral network to maximize sales, build customer loyalty, and deliver improved customer service.

“This new partnership with Appnostic will further enhance the scope of services that Genares offers, giving hotels the ability to extend its distribution to social media sites including Facebook,” says Ursula Rhode, COO of Genares. “Our hospitality suppliers face fiercely competitive markets and can benefit considerably from this new opportunity for improved social exposure.”

Increasingly, travelers are gravitating towards more personalized, socially connected “F- commerce” experiences. Appnostic is quickly establishing itself as a leader in this field by enabling the hotel industry to monetize their fan bases, opening up new sales channels, and embracing the social commerce revolution that’s changing the face of consumer travel.

“Hotels are increasingly aware of their potential to supplement revenue and occupancy through social media,” says Appnostic EVP Jeff Thomas. “The integration of SocialBookerTM with Genares creates a ‘best of breed’ social media distribution platform for participating Genares hotels to take advantage of this emerging channel.”

Related Link: Appnostic

Visit our sponsors: