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As Google turns 10, advice for its next decade

September 09, 2008 | Internet Marketing

As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and the company's own Marissa Mayer to weigh in on what the company needs to do to maintain its success over the next decade.

“I think there will be a continued focus on innovation, particularly in search. Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%. How do we monetize new forms of content as they come online such as video, maps and books? How do we help content providers transition their businesses online and build healthy businesses? Also, when you look at this notion of cloud computing, that is particularly interesting. When you look at what has happened to Gmail, docs, spreadsheets and, now, this week, Chrome, it tells a powerful story about how information can be stored online and how we can use online tools to facilitate easier sharing and collaboration. This is a different computing paradigm than what people adhered to up until now. Clearly we are going to continue to focus on that,” says Marissa Mayer, vice president of search products and user experience at Google.

Get the full story at the Los Angeles Times

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