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Asia: Best rates guarantee a tough sale

March 19, 2008 | Online Travel

Suppliers are constantly dealing with 3rd party sites who are underselling their own direct prices which in-turn causes serious Revenue management issues throughout the Asia Pacific Region.

This has impacted on Corporate businesses as their clients can get a better rate on a Third party website and these companies are challenging the Corporates as for their value.

A change is happening as pressure has made the TMC to work closely with GDS’s to give them a system that price matches suppliers. As GDS’s are known for their rate parity, Online Travel Agents (OTA) and 3rd party websites are known for diluting brands in the masses of product made available.

Kapil Aggarwal (Director of Pricing & distribution Asia Pacific for Hyatt International Hotels & Resorts) reinforced rate parity issues through contracting and by stopping the business relationship with wholesalers who are not abiding by the agreement. This being a drastic step however in certain markets, rate parity is a major concern.

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