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Asia: IHG invites corporate accounts to embrace dynamic pricing

June 23, 2009 | Hospitality Industry

InterContinental Hotels is inviting preferred business accounts across Asia Pacific to move to a dynamic pricing model, guaranteeing corporate travellers to always pay less than best unrestricted rates at its hotels.

While the majority of IHG’s preferred accounts currently enjoy contracted rates, its publicly available rates are based on a best flexible model – meaning its rates of the day are scaled according to demand.  In providing an alternative to annually-negotiated rate platforms, IHG is addressing growing demand among corporate travel managers for more flexible and market-sensitive hotel rates.

“Corporate travel managers should feel confident they have access to the best possible rates in our hotels.  This model guarantees they will pay less than any other unrestricted rates in our hotels, every day of the year,” said Gary Rosen, vice president, sales & marketing, IHG Asia Pacific.

Annualised rates may account for high and low seasonality, but cannot respond to unexpected market conditions. As hotel pricing has become more fluid industry-wide over the last few years, and the number of booking channels has increased, the appeal of dynamic pricing to corporate travellers has grown as well. We’re inviting our preferred accounts to consider this model as amore equitable way to determine the rates they pay on any given day at our hotels.

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