Bargain-hunters jump from one OTA to the other
June 10, 2009 | Online Travel
Looking at upstream visits to U.S. OTAs, Hitwise data reveals that 30% come from other travel agencies. In fact, online travel agencies receive more upstream visits from other OTAs than from search engines.
To give you a benchmark against which to compare this, consider the Shopping & Classifieds Appliances & Electronics category which received 7% of upstream visits from websites in the same category last week and 35% from Search Engines. Similarly, Insurance websites received 11.38% of upstream visits from other Insurance websites last week compared to 23.08% from Search Engines.
Insurance and Appliances and Electronics are highly competitive categories but Hitwise still sees a much higher level of competitive traffic moving within the Travel Agencies category.
Get the full story at Hitwise Intelligence
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