HOTELMARKETING.COM

Best Western launches low rate guaranteed program

April 16, 2004 |

The new program delivers the lowest Internet rates for Best Western hotel nights and eliminates the time consuming process of price shopping on a multitude of other web sites.

Best Western customers worldwide will have a more efficient and cost-effective way to book hotel accommodations on the web for their upcoming leisure or business trips. The new Low Rate, GUARANTEED! Program launching April 30, 2004, delivers the lowest Internet rates for Best Western hotel nights and eliminates the time consuming process of price shopping on a multitude of other web sites.

“Without question, it is a buyers market in today’s highly competitive lodging industry environment,” said Ric Leutwyler, senior vice president, Brand Quality and Member Service. “The Low Rate, GUARANTEED! program is Best Western’s promise to our customers that they will find the lowest internet rates available by booking on our web site. We also hope to incent customers to become frequent visitors to bestwestern.com by featuring web site-exclusive offers such as Best Western branded NASCAR merchandise and contests.”

If a customer finds a lower rate with the same criteria on another web site, Best Western will match the lower rate and give the customer an additional ten percent discount. In order to file a claim, the customer can go to the Best Western web site or call customer service at 1-800-528-1238. All claims must be filed within 48 hours of making the Best Western reservation, and guests must provide their Best Western confirmation number.

The competitor’s Internet rate must be viewable and bookable via their web site. Fax, mail, email, coupons or discounts that do not guarantee the reservation online will not qualify as proof of the lower rate. The customer is not required to have a confirmed reservation on the competitor’s web site.

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