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Blended search results change searcher behavior

April 17, 2008 | Internet Marketing

If you're not yet optimizing your news, image, and video content, you need to start. A new study backs up previous research indicating that blended, or universal search is changing the way users search.

At Search Engine Strategies New York last month, comScore revealed exclusive universal search data that showed many more searchers than expected are seeing blended search results.

That data, gathered during one week in January, showed that there were 220 million universal search results, of the total 1.2 billion search queries in the U.S. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks.

In fact, of the 87 million people who searched during that same week in January, 57 percent of them saw some type of universal search result. Of those, 38 percent saw a video result, 34 percent saw news, 19 percent saw images, and 15 percent saw multiple types of results.

So you’re still not convinced that optimizing for universal search is worth your time? This week, search marketing firm iProspect came out with more research emphasizing the prevalence of blended search results, and the way they change the behavior of searchers.

Get the full story at SearchEngineWatch

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