Blending social media into the PR mix
March 08, 2010 |
By the end of 2010, Generation Y will outnumber the Baby Boomers in the workforce. If you're not already on the social media bandwagon, it's time to jump on and really understand how to fold social media into the public relations mix.
Here's a checklist for blending social media into the PR mix:
- Think SEO and keywords
- Content and video count
- Let press release themes work together with social media content
- Authenticity and relevancy matter; have a real voice and personality behind the social media networks
- Combine each press release with a video component
- Monitor and listen to what is being said about your brand and your competition
- Measure using tools like Google Analytics
The press release is now the tweet, the post, and the status update.
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