Boomers say no to social networks
July 03, 2008 |
Why don't consumers 40 and older use MySpace and similar sites in greater numbers? Respondents of a new study said their main concerns were privacy, time and just not seeing the point.
Less than one-quarter of US Internet users ages 40 and over use social networking Web sites, according to the JWT BOOM/ThirdAge "Boomers, Healthcare and Interactive Media" study conducted last month.
So what works for boomers? Here is what the same study found out:
- Over three-quarters of respondents received promotional e-mails about products and services and then clicked through to the site being promoted.
- More than 55% purchased a product or service promoted in an e-mail
- A full 93% of respondents read an article about a Web site in print (e.g., newspaper or magazine) and later visited the site.
- 83% visited a Web site after seeing an advertisement for the site in a newspaper or print magazine.
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