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Bridget Jones goes on holiday

May 13, 2008 | Hospitality Industry

There are lots of Bridget Joneses in society, so many, in fact, that by 2030 single females who live alone will be the largest demographic group. Today, holidays can act as a meeting place for singles.

According to the Travel Industry Association, nearly 25% of US travellers (34.8 million adults) take a vacation on their own. The average solo vacationer is 42 years of age, with an annual household income of $54,000. More than 25% have a professional or managerial occupation, 53% are male and 47% female, and 38% have graduated from university.

In 2005, single-person households represented almost 30% of all households in the United Kingdom; over the past 25 years the average age of people at the time of their first marriage has increased significantly, rising in 2005 to 28 years for women and 30 years for men, a far cry from the 1980s when it was 22 for women and 24 for men.

Singleton is a term that is coming to represent a more important, durable life stage: the pre-family life stage is set to last longer and, therefore, become more important.

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