Brits ‘to slash holiday budgets in 2010’
February 03, 2010 | Online Travel
One in four people are looking to spend less on their holidays by as much as 50% this year, with more Brits flocking online to get the best deals, according to new research.
The latest e-Customer Service Index (eCSI) survey conducted by IMRG and eDigitalResearch also reveals that 48% of people are more likely to shop online to capture online holiday best deals to save money.
Traditionally, the Christmas period has been a busy time for holiday bookings with travel companies advertising early bird discount offers. However, 87% of those surveyed didn’t book holidays during the festive season this year, testament to changing public attitudes.
David Smith, Director of Operations at IMRG, said: “This marks a shift in consumer purchasing behaviour as more people are swayed by better holiday deals online and are less likely to plan so far in advance.
Get the full story at netimperative
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