Businesses hope to capitalize on Twitter’s success
July 23, 2008 |
Twitter no longer exists just for friends to tell friends that they're on their way to the gym or out to eat. It's become a kind of hypergrapevine news resource - a way of instant messaging your circle of friends about your interests or consumer rants and raves.
Savvy businesses see gold in the information: Consumers are talking about them on Twitter, and they get to respond more quickly than ever.
"In the past, companies would hire a market research firm to understand their audience," says Mike Hudack, CEO of Blip.tv, a New York-based video website.
"Now we use Twitter to get the fastest, most honest research any company ever heard ? the good, bad and ugly ? and it doesn't cost a cent," he says.
With Twitter, Hudack can monitor every mention of Blip.tv and see exactly what people are saying. He can drop notes about things the company is thinking of doing and get instant feedback about whether they're worth pursuing.
Get the full story at USATODAY
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