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Designing for the mobile Web

March 13, 2008 | Internet Marketing

The number of users browsing the Web from a mobile device continues to rise, yet most mobile web sites are still sub-par. Yet, creating a great web experience for users of mobile devices is much easier than one might think. Here is how.

The goal for any web site should be to know your customers in order to deliver to them the most appropriate content.

This goal is even more important with mobile sites—not only do you need to know your customers, but you need to know what they are likely to be doing on your mobile site, as well as where they’ll be when they’re doing it. Traditional web site customers are most likely sitting at a desk facing a large monitor that has a decent resolution. Visitors who are browsing your mobile site are unlikely to be in the same circumstances—they might be waiting in line, riding on the train or the bus, running to the departure gate, or lost in an unfamiliar town late at night and trying to get somewhere.

Google is one company that has invested considerable effort into streamlining its web applications to suit mobile users. The web developers at Google have identified and focused on three main groups, and they attempt to target their applications to those customers’ needs.

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