E-commerce truly shakes up traditional retailing
October 10, 2003 |
Better late than never. Many years ago the dotcom gurus told us that e-commerce would shake traditional retailing to its foundations thanks to a pincer movement of powerful forces.
Better late than never. Many years ago the dotcom gurus told us that e-commerce would shake traditional retailing to its foundations thanks to a pincer movement of powerful forces.
By breaking free of the physical constraints of the store, e-tailers can offer an ever-widening range of goods. They can introduce new market mechanisms, such as auctions. They can enrich service by making more information available. They can trump the high street by slashing the time and effort consumers have to invest in shopping. They offer ultimate 24/7 convenience.
What’s more, they can transform industry cost structures. The high costs of running retail locations are rendered irrelevant if you have the logistics skills to go direct from warehouse to door.
With online phenomena like Amazon, Ebay and Tesco.com, the gurus are being proved right.
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