E-Mail list rentals endure
May 23, 2003 |
Though the proliferation of unsolicited commercial e-mail have affected e-mail list rentals, some positive things are happening with e-mail prospecting.
Though the proliferation of unsolicited commercial e-mail and subsequent government and media attention given it have affected e-mail list rentals, some positive things are happening with e-mail prospecting, according to list professionals.
“Business-to-business and business-to-consumer are two completely separate animals right now in the e-mail space,” said Jay Schwedelson, corporate vice president at Worldata, Boca Raton, FL. “On the consumer side, e-mail list rental is being affected dramatically by all the press and all the [Federal Trade Commission] meetings that have been going on. The BTB side of e-mail list rental is still very strong and is not facing nearly the same backlash as the consumer side.”
Not only have consumer e-mail list rentals decreased but those still renting e-mail lists are making the process difficult by adding more paperwork, he said.
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