September 26, 2016

Marriott and Starwood merger starts with focus on loyalty


With its $13 billion acquisition complete, Marriott International has taken the first steps to integrate with Starwood Hotels & Resorts by focusing on the two companies' most loyal customers.

As of today, the 78 million members of Marriot Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards loyalty programs will be able to link their accounts—and their points—and redeem them across the company’s combined portfolio of 5,700 hotels in more than 110 countries.

The linked loyalty programs will be "status matching," with gold or platinum elite members in one program getting equal status in the others, no matter their history with the brands. For now, Marriott Rewards will continue to partner with JPMorgan Chase for its credit card program and SPG will remain with American Express to offer the Starwood Preferred Guest Card.

Three Marriott or Ritz-Carlton reward points will be equal to one Starwood point.

Get the full story at Travel Market Report

Read also "Marriott CEO interview: Buying Starwood and its $13 Billion bet on loyalty" at Skift, “Marriott gains clout over business travelers“ at The Standard, and "Marriott won the Starwood battle, now it's on to the Expedia war" at The Gazette