E-mail or newsletters? Why not both?
March 26, 2003 |
The discussion typically centers on the merits of one over the other. Case study of a company that successfully combined sales e-mails with e-newsletters.
When clients first explore the idea of an e-mail campaign, the question usually arises, “Should we do a straight sales e-mail or a newsletter?” The discussion typically centers on the merits of one over the other.
As a recent case study from the London-based Tarsus Group demonstrates, it can pay to employ both. This international business-to-business (B2B) media group organizes the biannual Labelexpo Americas trade show, serving the label and narrow-web printing industry.
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