E-mailing seniors: tapping into a lucrative demographic
March 04, 2003 |
Statistics show that every 7.5 seconds, someone turns 55. But, unlike 25 years ago, today's new seniors are less brand loyal and more apt to comparison shop.
Statistics show that every 7.5 seconds, someone turns 55. But, unlike 25 years ago, today’s new seniors are less brand loyal and more apt to comparison shop. They are also highly mobile and very adventurous.
And get this: Seniors today account for more than 50 percent of the discretionary spending power in our economy and control more than 75 percent of all financial assets. Plus, women in households composed of people 50 and older control more than 80 percent of personal and household spending.
Given these overwhelming statistics, it’s amazing e-marketers continue to develop e-mail creative designed for adult males in the 18-to-34 age group.
Get the full story at ClickZ
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