Effective online marketing in a recession
November 27, 2008 |
Waiting for the larger economic picture to improve is not going to make the path ahead any easier. Proceeding with targeted and cost-effective marketing campaigns could mean the difference between success and failure during the downturn.
The Chinese curse, "may you live in interesting times," must have been coined in a business climate similar today's. The credit crunch and its reverberations are being widely felt, nowhere more so than in smaller organizations that have fewer marketing resources than the big boys.
Marketers need help to navigate these tricky economic waters while staying focused on profitable expansion rather than contraction. If you can grow, even in these times, you will emerge on the other side of the economic crisis ahead of the competition.
Creativity, combined with on-demand marketing tools, will help. When budgets are tight is the best time to try new and less-costly techniques leveraging Web 2.0 technologies.
Get the full story at MarketingProfs.com
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