You can’t influence the destination. But you can serve as the digital concierge that provides bleisure travelers with inspirational, educational, and entertaining content, online and off, that will influence them to extend their business trip.
Bleisure travelers have three main needs:
- Information: They want easily accessible information about what’s relevant to them.
- Convenience: Unlike purely leisure trips where travelers are willing to venture out and endure some discomfort to reach a far-flung destination, bleisure trips are about convenience and utility: What can travelers experience nearby while staying at your hotel?
- Authenticity: Bleisure travelers want to live like locals.
Research shows that bleisure travelers are willing to share their information to receive more personalized results. (I know I am.) Bleisure travelers are also bigger spenders, because their companies are paying part of the tab.
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