Eight ways to ruin your social-media strategy
November 23, 2009 | Internet Marketing
While social media might sound simple, there are as many ways to screw up in this new world as in the old. More, in fact, because technology and online norms are both new and rapidly evolving, often in ways that are particularly challenging to deal with in a corporate setting.
So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! You’re part of the social-media revolution, which can offer unparalleled access to word-of-mouth buzz among those you most want to reach: your customers, current and future.
Hold on, though. While social media might sound simple, there are as many ways to screw up in this new world as in the old. More, in fact, because technology and online norms are both new and rapidly evolving, often in ways that are particularly challenging to deal with in a corporate setting. Here are eight mistakes to avoid as you make your way in the buzzing cauldron of grass-roots chat.
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