Email campaigns bloom with social media
February 01, 2010 |
By including a social sharing feature in email campaigns, marketers can extend the reach of those campaigns by letting members do the sharing with others who they feel will be interested in receiving emails.
For email marketers, social media is one of the most useful tools available to make campaigns bloom with more targeted, relevant and successful emails.
By including a social sharing feature in email campaigns, marketers can extend the reach of those campaigns by letting members do the sharing with others who they feel will be interested in receiving emails. Like the old shampoo commercial: "They'll tell two friends, and so on, and so on." The result is a boost in brand awareness. In addition, this provides an excellent vehicle to augment email lists.
As email campaigns are being socialized, it stands to reason that all these social media sites will enhance SEO results without spending a lot of extra effort on the marketer's part.
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