Email: Get back to basics
October 16, 2008 |
Even if you are a seasoned email marketer, taking a look at your current email process on an annual basis (or more frequently) helps you stay on top of trends, industry best practices, new rules and regulations, as well as your current internal processes.
In an ever-changing email world, it can be difficult to stay on top of current industry trends, best practices and new technologies. One of the best ways to stay at the head of the pack is to work closely with your current email service provider. You can also do a bit of self-education through the many email industry organizations and associations that provide a forum to learn what is new in the space.
A great place to start is The Email Experience Council. The EEC publishes an electronic newsletter and offers subscription-based options to access industry whitepapers and research and participate in online seminars. Other providers such as MarketingSherpa and The Direct Marketing Association are great sources for industry events, education and research. Both provide email newsletters packed with up-to-date industry information as well.
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