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Email optimization tips for 2003

January 12, 2003 |

To continue email's momentum, smart marketers take the steps to optimize email communications, so that each message is valuable, relevant, and ROI focused.

As a critical conduit of communication between marketers and their customers, email has the capability to help businesses increase revenues and decrease operational costs exponentially by building tighter and more valuable relationships throughout the customer life cycle.

The vital bond between online users and their email represents a profound driver of current and future growth, not only for e-commerce but also for sales and cost savings across all channels.

But like all media, email is not without its own challenges. Marketers are continuously faced with getting the recipient’s attention, and doing so is often a mix of art and science. To continue email’s momentum, smart marketers must take the steps to optimize email communications and their customer relationships, so that each message is valuable, relevant, and ROI focused.

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