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Essential tactics for reputation management in social media

March 18, 2008 | Internet Marketing

Many marketers are concerned with potentially negative results in social media channels. Search Engine Land has a great article with valuable lessons for any search marketer thinking about using social media as a lever for reputation management.

Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst, and alienate others—it’s the reality of the game. Subscribe to the theory that “nothing ventured is nothing gained” and forgive yourself in advance for inevitable screw-ups. Social media is just that: social. Humans tend to be unpredictable, especially in groups. Anyone who dives into social media without accepting that the results will be a mixed-bag-learning-curve risks being prematurely discouraged at inevitable rejection.

Do not lose your cool (or, stupid is as stupid does). This can’t be stressed enough. No matter what the appropriate PR crises response turns out to be, there is seldom equity in hasty emotional comebacks. It rarely works to respond during the heat of anger, so get a grip.

Get the full story at Search Engine Land

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