EU warns search engines over data
April 09, 2008 | Internet Marketing
Search engines should delete personal data held about their users within six months, a European Commission advisory body on data protection has said. The recommendation is likely to be accepted by the European Commission and could lead to a clash with search giants like Google, Yahoo and MSN.
Many search engines currently collect and store information from each search query, holding information about the search query itself, the unique PC address (known as an IP number), and details about how a user makes their searches, such as the web browser that is being used.
Users who create an account with a search engine hand over more data to the firms, including search history. Some search engines also enrich personal data held on their users with information from third parties.
Google and MSN anonymise user data after 18 months, while Yahoo does the same after 13 months.
Get the full story at BBC News
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