European firms try out Twitter
February 03, 2010 |
While most senior executives - especially in Europe - still regard Twitter as a diversion from work, some have been quick to incorporate "tweeting" as part of their extremely busy routines, writes The Wall Street Journal.
Twitter itself is growing fast. The company doesn't report figures itself but estimates put the number of users at four million to six million. In the U.K., traffic has grown to October's 3.3 million unique visitors per month this year, estimates say, from just 121,000 unique visits per month in October the prior year.
Around 80% of the 30 major brands, including retailers and auto makers, use Twitter for daily tweets, market-researcher Forrester Research found.
The study also said retailers are the ones with the biggest number of "followers," while auto makers follow best practices, like updating their feeds constantly, more consistently.
Get the full story at The Wall Street Journal
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