European online ad market set to surge
November 26, 2003 |
The European online display advertising market is set to double in value over the next five years, with the UK, Germany and France leading the way.
Forrester said that it expects revenue from online display advertising, which it defines as banner ads, sponsorships, slotting fees, interstitials, and rich media, to grow from EU793m this year, to almost EU1.4bn by 2008.
The company believes that a number of factors will drive this growth, particularly increased broadband penetration, better education as a result of efforts by publishers, portals and industry representatives like the Interactive Advertising Bureau, and simpler metrics.
The three biggest online display ad markets - the UK, Germany and France - will retain their crowns in 2008 with a combined EU900m of online display advertising flowing through the three markets, followed by Italy and Sweden in fourth and fifth place respectively.
Get the full story at Netimperative
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