Every click matters
May 02, 2003 |
Of the small businesses that have a Web presence, 53 percent intend to focus on improving their customer's online experience. But where do you start?
A recent study from Verizon Superpages.com found that 96 percent of small businesses plan to maintain or increase their Internet expenditures in 2003. Of the small businesses that have a Web presence, 53 percent intend to focus on improving their customer’s online experience.
But where do you start?
You can start with a decent Web analytics tool — something that will tell you who is visiting your Web site when — and more importantly, which content successfully turns visitors into customers.
Get the full story at Small Business Computing
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