Expedia boosts marketing, chases growth markets
November 05, 2008 |
Marketing for growth will become an even bigger priority for the world?s biggest online travel seller, Expedia, which has just reported a 7% increase in gross bookings to US$5.4bn for the September quarter, reports Traveltrends.biz.
The extra money will be deployed in new, faster-growing markets, such as Asia Pacific, a star performer for the web conglomerate, while Expedia?s North American marketing spend will be stagnant at best.
Expedia spent almost US$300m on ?selling and marketing? during the September quarter ? 35.6% of revenue.
?We expect selling and marketing spend to increase as a percentage of revenue as we invest in our higher growth and international businesses, expand our sales teams and grow our global advertising and media business,? said CEO Dara Khosrowshahi.
Get the full story at Traveltrends.biz
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