May 05, 2015

How TripAdvisor hopes to leave its hotel review rivals in the dust

It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that.

In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies’ user-review collection efforts further in the rearview mirror.

That’s because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels’ technology providers at a much faster clip than the vast majority of its peers.

Since 2013, TripAdvisor’s Review Express feature has enabled hotels to partner with TripAdvisor to send cobranded emails after guests’ stays asking them to post hotel reviews on TripAdvisor.

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