August 19, 2014

Version 2 of online travel will leave no business model unchanged


Whereas phase 1 was based on choice and price comparison, phase 2 of travel and the internet is all about multi-platform - online and offline rather than online versus offline - and travel becoming more like a publishing business, with much more emphasis on peer reviews and personalised content.

Abta chief Mark Tanzer has warned the industry faces a second online transformation which will leave no business model unchanged.

The association’s chief executive told Travel Weekly: “We’re entering Phase 2 of travel and the internet which is the real transformation. Phase 1 was based on choice and price comparison.

“But consumers don’t want lots of choice. Now the move is towards multi-platform – to online and offline rather than online versus offline – and travel is becoming more like a publishing business, with much more emphasis on peer reviews and personalised content.”

Tanzer said: “There are new consumer demands, there is big data and Google, and there is new airline capacity. I don’t think a single company can say it has a business model that is going to see it through the next 10 years.”

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