Expedia’s new ski pages offer glimpse of site’s future
January 18, 2012 | Online Travel
Expedia has soft-launched new ski pages that offer an insight into how the website is set to be revolutionised over the next 12 months. The new UK ski product pages have been redesigned to offer customers a much more immersive experience than simply searching for offers.
They have been built in the UK using Expedia’s new E3 development platform that the firm says will ensure by the end of this year the site will be unrecognisable compared to today’s offering.
Andy Washington, Expedia’s UK managing director, said: “We are starting to look at how we deliver our pages and our approach based around what the consumer wants.
“This is about making sure we increase conversion and consumer retention, not just having a typical web page with a search box and hoping they will convert based on the deal price point.”
Get the full story at Travolution
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