Facebook launches Verified Apps Program
November 20, 2008 | Internet Marketing
Apps that get the Verified designation will be given a special badge to place on the application, designation on the application directory, plus a few other bonuses like advertising credits and easier rules on how many notifications, emails and invitations they can send out to users.
Developers can apply now for the program, and will be slotted for a much longer application process at a later date. Once all apps are reviewed the program will go live, sometime early next year.
There’s just one catch - writes TechCrunch - developers must pay a $375 to “cover some of the operational costs of the program.” If every application applied, that would be $18 million in incremental revenue to Facebook. Our guess is half or more will apply. Certifications are good for one year, so this revenue is recurring.
Developers are given three chances to get approval (with feedback along the way). If they fail after the third attempt, they can re-apply 3-6 months down the road.
Get the full story at TechCrunch
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