Facebook, MySpace aren’t making the marketing cut
November 27, 2008 |
According to the results of a new survey, more than half of the 180 responding chief marketers indicated low current interest in actually incorporating social networking sites into their plans. Traditional vehicles like forums and webinars scored much higher.
While chief marketing officers are intrigued by social networking sites Facebook and MySpace as potential marketing vehicles, actually using them is another matter, according to the results of a new survey.
More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts--ahead of all other traditional or digital marketing channels.
However, more than half (55%) of the 180 responding chief marketers--representing brands with revenues ranging from $250 million to more than $10 billion--indicated low current interest in actually incorporating the networking sites into their plans.
Get the full story at MediaPost
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