Facebook spreads across Web
April 23, 2010 |
Launching its universal "like" button, Facebook extended its tentacles across the internet today, setting up pipes to gather user data from anywhere on the web.
At the F8 developers conference today, CEO Mark Zuckerberg announced a platform that aims to connect the entire internet through the social network. With those like buttons appearing on major publisher sites directly after the announcement, users can thumbs-up individual pages with one click and publish that to Facebook. Meanwhile, that Like is stored for later.
Facebook's new tools, including the like button, activity feeds for other Facebook users and recommendation engines, are designed to embed Facebook functionality on outside websites. With like buttons on 75 sites, including publishers such as CNN and the New York Times, from day one, Facebook expects to serve more than 1 billion buttons in the first 24 hours. Once a user likes a page, the publisher gets a link on the user's page, and means to later publish to that user's newsfeed.
Get the full story at AdvertisingAge
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