Facebook will rule the Web during the next decade
March 18, 2010 |
We're at the very beginning of a major shift in how we find, consume and interact with information, says Edelman Digital's Steve Rubel.. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.
According to Compete.com, Facebook recently became the top source of traffic to major sites such as Yahoo and MSN, surpassing Google. Hitwise said that Facebook is the fourth leading traffic driver to news sites.
Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook -- more than three and a half times the time spent on Yahoo, which ranked second in attention.
Finally, while still tiny compared to Google, search queries on Facebook climbed 13% in January, according to ComScore.
Social networking is still largely thought of as a new genre of sites that help us forge stronger relationships with the people we care about. That's true. But as we increasingly spend more time on these hubs, it's clear that we are also slowly using these sites for everyday online activities such as e-mail, instant messaging, reading news, search and shopping. What's more, the social glue adds value to what, to date, have largely been more solitary experiences.
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