Fewer online shoppers in Canada
January 29, 2004 |
Canadians are as sophisticated as Americans in their use of the Internet. But there is one crucial difference between the two countries' Web habits: Canada is not buying e-commerce.
By many measures Canadians are as sophisticated as Americans in their use of the Internet, if not more so. But there is one crucial difference between the two countries’ Web habits: Canada is not buying e-commerce.
During the recent holiday shopping season, Canada’s online spending decreased from the year before, for the second consecutive year.
Canadians spent $972 million online this past holiday season, compared with $990 million during the 2002 period, which was down from the $1.1 billion spent online during the 2001 holiday season. The data were reported last week by Ipsos-Reid, a Toronto unit of Ipsos, a research and consulting firm.
By contrast, holiday online spending in the United States jumped nearly 60 percent during the same two-year period, according to the online research firm Nielsen/NetRatings.
Get the full story at New York Times
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