FindWhat adds keyword suggestion tool
January 06, 2004 |
Second-tier paid search provider FindWhat's new keyword bidding feature is a tool aimed at helping it catch up with major players Google and Overture.
IntelliMap, the new feature, is FindWhat’s addition to the flurry of new tools introduced by other paid search providers in the last few months.
In November, Overture launched Marketing Console, which measures conversion rates from keyword campaigns. In December, Kanoodle.com unveiled an innovative technology that sets search terms to become active or inactive based on time of day, month or year.
IntelliMap works by grouping together searches that FindWhat’s technology determines are essentially the same, ignoring irrelevant punctuation and “connector-type words.” For example, if an advertiser chose “dog and cat grooming” as a keyword, those listings would also show up on searches for “dog & cat grooming” and “cat and dog grooming.” However, it wouldn’t show up if someone searched just for “cat grooming.” The idea is to keep the meaning of the search intact, but omit irrelevant details like punctuation and word order.
Get the full story at internetnews.com
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