HOTELMARKETING.COM

First hotels, now tourist boards - TripAdvisor to monetize traffic

April 15, 2010 |

TripAdvisor now provides an opportunity for Tourist Boards to incorporate highly targeted banner advertising, photos and videos, direct links to their own website, brochure links, promotional messaging for deals and announcements, an events calendar, and a visitors' centre placement within the destination map.

TripAdvisor today announced its new Tourist Board sponsorship of the Tourism Pages. The sponsorship provides an opportunity for Tourist Boards to incorporate highly targeted banner advertising, photos and videos, direct links to their own website, brochure links, promotional messaging for deals and announcements, an events calendar, and a visitors' centre placement within the destination map. All of these unique placements will be incorporated into the Tourism Pages on TripAdvisor.

Participating Tourist Boards will also be able to regularly update their advertising and content modules on their pages. Using a private login, sponsors will be able to keep up to five promotional links of their choice current, as well as their local events calendar, and seasonal photos and videos.

Alongside the unbiased reviews and opinions posted by more than 32 million unique monthly visitors on TripAdvisor, this highly targeted, relevant, and integrated advertising allows Tourist Boards to best reach an engaged and passionate travel audience while they actively consider traveling to their destination.

The first live example can be viewed at: tripadvisor.com/Tourism-g60956-San_Antonio_Texas-Vacations.html.

"TripAdvisor is a powerful vehicle to get San Antonio's diverse vacation offerings and discounts in front of targeted and value-minded travelers who are in the planning mindset," said Scott White, executive director of the San Antonio CVB.

With a Tourism Page Sponsorship, Tourist Boards can now have a brand presence on TripAdvisor for an entire year at a fixed cost, with introductory pricing for early adopters and tiered pricing based on page traffic levels. Interested Tourist Boards should e-mail .(JavaScript must be enabled to view this email address) for more information.

"Given the successful launch of the TripAdvisor Business Listings subscription advertising for hotels, we expect that Tourist Boards will be equally as enthusiastic about reaching travellers in this new and integrated way," said Martin Verdon-Roe, Sales Director, TripAdvisor Europe. "Travellers will now be able to see valuable destination content including regularly updated events information - from Tourist Boards who know their destinations best."

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