Five marketing tips for tackling Twitter
September 11, 2008 | Internet Marketing
Where there's an emerging communications channel, there are always marketers fearlessly jumping in, and the same is true of Twitter. Who's doing it well? How can you use Twitter for marketing your products or services? Read on.
Social media has added many new marketing channels to our toolbox: blogs, forums, user-generated videos, social networking sites and so on. But none of them is as odd as Twitter.
Think of Twitter as something between microblogging and sending public instant messages. People post very short messages (a limit of 140 characters) called “tweets” about what they’re doing or what they’re thinking, and other people follow their every word. As with blogs, individuals are using Twitter to stay in touch with friends, to rant, to ponder, to experiment, to brag and (from many tweets I’ve read) to avoid boredom.
Why does this matter to marketers? Because Twitter is becoming an increasingly important platform for online communication and conversation.
Get the full story at iMedia Connection
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