September 20, 2010

Five takeaways from China’s Travel Distribution Summit

Foreign companies need to be savvy in leveraging the digital landscape as well as align themselves with strong local partners that understand the Chinese culture and travel landscape, and that can act as a bridge by also understanding the western way of doing things, to avoid misunderstandings and disappointments.

By Jens Thraenhart

While three flight hours south in Macau, the Pacific Asia Travel Association hosted its annual PATA Travel Mart, over 500 delegates gathered in Beijing on September 15-16 at the so far largest China Travel Distribution Summit. This key event for travel executives looking to understand how to distribute and market online to Chinese consumers, focused on the theme of