July 23, 2018
Ctrip wants to book a bigger seat in international markets with Trip.com
Taking a big slice of the global tourism market and beating competitors like Expedia is now a key focus for CtripRead more
September 20, 2010
Foreign companies need to be savvy in leveraging the digital landscape as well as align themselves with strong local partners that understand the Chinese culture and travel landscape, and that can act as a bridge by also understanding the western way of doing things, to avoid misunderstandings and disappointments.
By Jens Thraenhart
While three flight hours south in Macau, the Pacific Asia Travel Association hosted its annual PATA Travel Mart, over 500 delegates gathered in Beijing on September 15-16 at the so far largest China Travel Distribution Summit. This key event for travel executives looking to understand how to distribute and market online to Chinese consumers, focused on the theme of
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