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Five tips for protecting your online reputation

May 02, 2008 | Internet Marketing

The Internet represents a powerful new medium for discussion about companies, for better or worse, but companies can get proactive in protecting their brand's reputation. This article provides five ways to prevent a reputational disaster.

Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy.

Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s online reputation has become a top priority for companies. Here are 5 tips that could help you avoid a major disaster and reduce the risk of a flogging in the blogosphere.

Tip 1: Monitor the New Conversational Terrain: You have to be listening. As Woody Allen said, “half of the battle is just showing up.” Create a custom feed based on keyword searches using tools like Technorati, Feedster, IceRocket and news.googlecom.

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