Formulas for choosing the right online marketing channel
July 02, 2009 |
Seomoz.org has a great article on the potential and probable best online marketing mix tactics to be used based on a number of factors. Great read for marketers looking for new online marketing food for thought.
From a very strategic level, the article defines the macro-level channels themselve, and sasks questions like "where is the company today and where does it want to get to?" then applying those answers to the selection of marketing opportunities.
Overall, Conversion Rate Optimisation appear at the top of marketing tactics and email still gets a strong report card. CRO/SEO/Email strategy is looking like the winner.
Get the full story at Seomoz.org (free content)
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