Fundamental design rules for email marketing success
September 25, 2008 |
A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental design rules that should be applied
This MarketingProfs.com article reviews some of the high-level design principles as well as more in-depth rules affecting some of the most common issues and questions we are most often asked. Like:
- Basics elements
- Microsoft Outlook 2007
- Other email clients
- Use alt tags
- Be careful using CSS
- Mobile viewing
- Why web designers aren't always the best email designers
Get the full story at MarketingProfs.com
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