July 23, 2014

Hotels hunt bridezillas on Pinterest


With more than 1 billion travel pins on the platform, hotels are already active on Pinterest. And with more than 700,000 wedding-related pins every day, brides-to-be - on the hunt for both where to get married and where to honeymoon - are an attractive target.

Leading the foray in that regard is Four Seasons. According to a spokesperson, Four Seasons saw more than 106,000 unique visitors to its website from Pinterest, representing a 1,929 percent year-over-year growth in 2013. There was also a significant increase in Pinterest engagement and content originating from the Four Seasons website, with more than 338,000 people re-pinning pins from the Four Seasons website, representing a 923 percent year-over-year growth.

It has profiles for 81 of its hotels and resorts around the world, and most of them have dedicated wedding boards that, ahem, engage potential clients with pins of images and videos. The Four Seasons Hotel in Westlake Village, California, for example, prominently displays this “Say I do” board.

Get the full story at Digiday

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