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Google AdWords launches “Automatic Matching” beta

February 27, 2008 | Internet Marketing

There has been a lot of heated debate about this beta product. Many feel Google doesn't have the right to automatically expand one's keyword list just to deplete an advertiser's budget. But it can be a useful and profitable feature for many advertisers who don't have the time or talent to expand their own list.

Automatic Matching way for Google to help the advertiser utilize their full budget towards keywords that they may have not been targeting. So if they have used only 50% of their ad budget, Google can detect that, and expand the advertisers keyword list based on their current keyword list and past history.

There has been a lot of heated debate about this beta product. Many feel Google doesn’t have the right to automatically expand one’s keyword list just to deplete an advertiser’s budget. But it can be a useful and profitable feature for many advertisers who don’t have the time or talent to expand their own list.

Currently this is an extremely limited beta. Those in the beta can opt out. Feedback from the forums and the industry will be used in deciding if or how to launch such a feature in the future. All the data will be present in the reports in AdWords.

Get the full story at Search Engine Land

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