HOTELMARKETING.COM

Google launches Ad Sitelinks

November 17, 2009 | Internet Marketing

Ad Sitelinks, as self-described by Google, is “a new feature for search-based ads that lets you include up to four additional links to deeper content on your site beyond the main landing page". TIG takes a closer look at the new feature and its benefits for the travel industry.

Available to ads that meet [Google’s] quality requirements, Ad Sitelinks extends the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad. Sitelinks [also] adds additional links beneath your existing ads, making them even more relevant to a wider range of users.”

The advantages of these additional links are obvious in terms of enhanced visibility and greater relevance for online searches. This feature will also be immensely beneficial in supplementing core service offerings on hotel and destination sites through promotion of seasonal specials, events, and limited-time offers within these sub-links. Now, Google PPC ads can be enhanced to include anything from spa services to photo galleries to links to maps and directions, as well as provide direct links to special packages and booking engines. The possibilities from an online marketing standpoint are endless. These links also ensure that your property or destination is consistently reaching attentive new audiences and keeping content fresh on the search engine pages.

Get the full story at TIG Global

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